The ocean waves are constant in the world with low and high tides every day. Like the ocean waves, word-of-mouth has been an essential tool to inform friends and families about a new product or service of a company. The 21st century has given marketing departments a new method to target key demographic and psychographic groups which is social media. Social media is used by Rodan and Fields to Beachbody to Alex and Ani. Each of the preceding companies rely of their consumers to inform others about the product and how the product can improve their lives. The following blog will attempt to explain the usefulness of social media but also the negative aspects of emerging media.