Marketing Departments – 21st Century

This is the post excerpt.

The ocean waves are constant in the world with low and high tides every day.  Like the ocean waves, word-of-mouth has been an essential tool to inform friends and families about a new product or service of a company.  The 21st century has given marketing departments a new method to target key demographic and psychographic groups which is social media.  Social media is used by Rodan and Fields to Beachbody to Alex and Ani.  Each of the preceding companies rely of their consumers to inform others about the product and how the product can improve their lives.  The following blog will attempt to explain the usefulness of social media but also the negative aspects of emerging media.


One thought on “Marketing Departments – 21st Century”

  1. Nice piece,

    You really have a way with words and methods of description. Your topic is very modern, if there is one word that I could use to describe 21st century marketing, it would be “dynamic”. It is crucial to keep up with the times and portray your brand’s message in the most effective and efficient manner. It seems that you had a good idea of what to expect, even when completing this entry early in the IMC 619 course.



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